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Effective Date 1st March 2017

Keepsake App respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you use the Keepsake App, and our practices for collecting, using, maintaining, protecting and disclosing that information.

1. What does this Privacy Statement cover?

Keepsake’s mission is to help people record the story of their loved possessions and record who they would like to have them, so that these things can have a special meaning for future generations. This involves the collecting, processing, storing and sharing of personal information. We want to ensure that this is done in a responsible, transparent and secure environment that fosters your trust and confidence.

All of the information uploaded to Keepsake is uploaded by users for their own personal and private purposes.

2. What personal information does Keepsake collect from or about you?

We primarily use your personal information to provide you with a Keepsake account to access the app. Keepsake will also use registration information to let you know about new features or other offers of interest from Keepsake, or to address customer service needs and requests.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Statement.

Here is a list of the type of personal information we request, collect or you provide:

i) Name and Contact Information:  Keepsake asks for your name and email address, or alternatively you can choose to register with Facebook.

ii) Your Keepsakes Recipients Information:  Keepsake asks for the name and email address of any people who you choose as recipients of your Keepsakes. If you choose to invite other family or other members of the Keepsake Community to view your Keepsakes via the Keepsake app, we will ask you for that person’s email address. It is your responsibility to ensure that the contact information is kept up to date.

Keepsake will only use this information for the purpose of sending relevant emails to provide that person with their access details and will not use the information we collect as a result of this process for marketing purposes.

iii) Your Legacy Contacts Information:  Keepsake allows you to assign a legacy contact who can access your Keepsake collection if they need to. Keepsake asks for the name and email address for the legacy contact. It is your responsibility to ensure that the contact information is kept up to date.

Keepsake will only use this information for the purpose of sending relevant emails to provide that person with their access details and will not use the information we collect as a result of this process for marketing purposes.

iv) Your Opinions and Comments:   If you participate in community discussions, chats, communications between us or between you and other members on Facebook, in disputes and while communicating with member services, we will capture that information. You should be aware that any information you provide in these areas may be read, collected, and used by others to whom you have allowed access.

iii) Mobile Devices:  We may collect mobile device identifiers such as the device type, IP address and the operating system to help improve our service and plan for upgrades. This may be used for data analysis, carrying out internal research on how Keepsake is used, developing new products and services, improving our services and identifying usage trends. We will also occasionally send you push notifications to provide you with information about our services. You may opt-out of these notifications at the device level.

Keepsake does not sell, rent or otherwise distribute the personal information you provide us to any third parties unless required to do so by law.

3. How do we store your personal information?

We hold your personal information in a secure electronic format. We have implemented measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration and disclosure. If you suspect any misuse or loss of, or unauthorised access to, your personal information, please let us know immediately.

4. How do we use your personal information?

Keepsake may communicate with you for the purpose of informing you of issues with your membership or changes to Keepsake. Our communication with you will be via email or through the Keepsake app. You can also choose to receive promotional offers from third parties trusted by Keepsake. If you do not want to continue to receive such emails, you may opt out at any time by using the unsubscribe link listed in the e-mail.

5. What happens if I delete or amend my Keepsake collection?

Any information that you have uploaded is controlled by you and can be amended or deleted by you at any time.

Where you have deleted individual Keepsakes or your Keepsake collection, copies of that information may remain viewable elsewhere to the extent that any such copy has been shared by you with others, was otherwise distributed pursuant to your privacy settings, or was copied or stored by other users, but they will no longer be able to access the information through our platform after you disconnect from them.

6. How do we protect your personal information?

Keepsake places great importance on the security of all personally identifiable information associated with our members. We have security measures in place aimed to protect against the loss, misuse or alteration of member data under our control. For example our security and privacy practices are periodically reviewed and enhanced as necessary and only authorised personnel have access to personal information. While we cannot guarantee that loss, misuse or alteration of data will not occur, however, we use commercially reasonable efforts to prevent this. It is also important for you to guard against unauthorised access to your passwords and the unauthorised use of your mobile devices.

7. What if we change our Privacy Statement?

We may change this privacy policy from time to time and the most current version of the policy will apply. Any updated versions of this privacy policy will be posted on our website

8. How can personal information be accessed or corrected?

If you have any questions about this privacy statement, the practices of or your dealings with Keepsake, or wish to request access to and receive information about the personal information we maintain about you can contact us by emailing